Dash Berlin + Armin Dupe #Trancefamily With PR Stunt

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Dance Music News

Twitter & the Trancefamily were on fire this week after Dash Berlin tweeted:

Just heard that I will not be playig at #ASOT600 🙁

Armin seemed surprised and publicly said he would check out what was going on. Then Armin stated:

I just spoke to my agent and we’ve NEVER offered any other DJ more money than this time. Why @Dashberlin ? And why do you play it like this?

Twitter hell broke loose and a gazillion of both cheesy and clever Cash Berlin memes flooded the internet.

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Thruth be told: THIS IS A BRILLIANT PR STUNT

No of course there is no beef between Armin and Dash. Agreements have long been signed. Money has been transferred – But to cause an extra steer and get the news trending, TEAM ARMADA did something that was previously only known to rappers: Create a fake beef that will ultimately make it to the mainstream media.

The beef was reported in one of Holland’s biggest papers, Sp!ts:

http://tinyurl.com/cashberlin

Instead of paying hard cash for advertising campaigns online, ARMADA, Dash and Armin just got themselves a new stream of FREE publicity.

Still the memes and Youtube vids were pretty funny!

So thanks Armada, Dash and Armin for the laughs!

Dance Music Magazine

DJ Promotion

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